MURROW Communicators Summit,
Wednesday-Friday, March 20-22, WSU Pullman
KEYNOTE Address
ANDREW HEYWARD will present the keynote address for the 39th Edward R. Murrow Symposium Communicators Summit on Thursday, March 21, at 5:00 p.m. in CADD 21. A nationally known news executive, award-winning producer, expert on the changing media landscape, and former president of CBS News, Heyward will present Murrow 2.0, Re-inventing the News for the Digital Generation, providing insights for adapting new strategies in today's fast-moving media world.
Free • Everyone welcome. Learn more »
Wednesday, March 20
Guest Lecture
DAN FLETCHER, Managing Editor of FacebookFacebook and the Future of the Newsroom
•2:00 p.m. • Communication Addition Building (CADD), Room 21
Learn more about Facebook and the role it is playing as a powerful publishing platform in this special presentation and Q&A session.
THURSDAY, MARCH 21
Career Day/Meet the Pros
Résumé Critiques
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9:00–10:00 a.m.
- Mark Dyce – Principal, Consumer Engagement Strategy, 206 Inc.
- Karen Heric – General Sales Manager, Clear Channel Media
- Paul Casey – President, Casey Communications, Inc.
- Virginia McCarty – CEO, Founder, McCarty & Associates "a marketing firm"
- Perry Cooper – Sea-Tac Airport Media and Public Affairs ManagerÂ
- Margo Myers – Principal, Margo Myers Communication
- Shirley Skidmore – Director, Marketing and Communications, Marylhurst University
- Barokas Public Relations
- Sherry Nebel – Broadcast Journalist, Corporate Communicator
Morning Sessions
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9:00–10:00 a.m.
- Rewrite's now the Analytics Desk? –New Rules, New Roles for Journalists
Andrew Heyward – leading digital media consultant and former CBS News president
Moderator: Paul Casey – President, Casey Communications, Inc. Heyward, who guides media companies in developing digital strategies and evolving their businesses to meet the constant evolution of technology, will discuss where the industry is headed – and where the jobs are. Location: CADD 117 - The First Door – Case Studies in How to Get a Job and Rise to the Top in PR
Lindsey Emert-Bradshaw – Barokas Public Relations
Daniel Jensen – Barokas Public Relations
Moderator: Shirley Skidmore – Director, Marketing and Communications, Marylhurst University
Key insights on how to land the first job in today's public relations industry – and how to survive and thrive in your new career. Location: CADD 218/220 - Clydesdales and the Go Daddy Kiss – Playing at the Top of the Game
Ron Elgin – Advertising Executive
Tim Pavish – WSU Alumni Director and former Advertising Executive
Rod Brooks – Corporate Executive
Moderator: Kay Wight – Strategic Philanthropic Consultant and Network Executive, Retired
Communications executives who function at the top of their fields talk about developing a career path and what it takes to be the best there is. Location: CADD 21
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10:30–11:30 a.m.
- Getting the Shot – Life as a Combat Cameraman
Dodge Billingsley – Combat Films
From the first pictures out of Afghanistan to the mayhem of Chechnya and the raw violence of Iraq, Billingsley has been the eye behind the lens. He'll talk about what it takes to get to the front lines – and to work there. Location: CADD 117 - 15 Tips to Help Launch Your Communications Career
Shelby Erickson – Weber Shandwick PR agency
Krystal Franklin – Weber Shandwick
Michelle Pratt – Weber Shandwick
Justin Tang – Weber Shandwick Location: CADD 218/220 - Warping Through the Video Universe – Tales From the Land of Video Game
Design Scott Warner – Microsoft 343i
Warner, one of the world's leading video game designers, is the chief designer on the team that developed 343 Industries' Halo 4. He will talk about about making it in the parallel universe that is video gaming. Location: CADD 217
afternoon Sessions
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1:30–2:30 p.m.
- Just let me know when I'm on...oh, now? – Television Reporting and Anchoring
Mark Wright – Anchor, KING-TV
Jen York – Social Media Reporter, KREM-TV
Moderator: Margo Myers – Principal, Myers Communications
Location: Studio A (First Flr., Murrow West) - And It Fell Out of the Sky – Crisis Management in an Age of Immediacy
Perry Cooper – Sea-Tac Airport Media and Public Affairs Manager Gary Petersen – Murrow Alumni Hall of Achievement honoree
Sherry Nebel – Broadcast Journalist, Corporate Communicator
Moderator: Bruce Amundson
Managing a crisis in real time has become the new standard of business. These professionals will talk about what real pressure actually is – and show you how to meet the challenges of this new age. Location: CADD 117 - Tweeto Ergo Sum – Crisis Communication as a Preemptive Tool
Jessica Dawson – Richmond PR
Dennis Franklin – Murrow Alumni Hall of Achievement honoree
An exploration of the importance of crisis communication using real-life examples and social media tie-ins…and how you need to prepare now for crisis/image management. Location: CADD 218/220 - It's All About the Shooting – Presenting Violence, Real and Imagined
Combat Photog Dodge Billingsley, Video Game Designer Scott Warner Location: CADD 21 - Mastering the Art of Storytelling
Eric Johnson – Murrow Alumni Hall of Achievement honoree, KOMO Anchor
One of the best video storytellers of our time, Johnson will talk about the craft of reporting, and the art of communicating.
Location: Studio A (First Flr., Murrow West)
Alumni Hall of Achievement Induction, Keynote Address
and Reception
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4:00 p.m. • CADD 21
- GARY PETERSEN '65
- DENNIS FRANKLIN '75
- ERIC JOHNSON '84
Hall of Achievement
The Murrow Alumni Hall of Achievement honors the accomplishments of outstanding alumni of The Edward R. Murrow College of Communication.Keynote address and Reception
Murrow 2.0, Re-inventing the News for the Digital GenerationBy ANDREW HEYWARD
- Andrew Heyward, a nationally known news executive, award-winning producer, expert on the changing media landscape, and former president of CBS News, will provide insights for adapting new strategies in today's fast-moving media world.
FRIDAY, March 22
A Night at the Movies • Middleton
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5:30 p.m. • CUB Auditorium
Middleton, shot last summer on the WSU Pullman campus and other colleges around the state, stars Andy Garcia, Vera Farmiga, and, of course, Washington State University in a tale about enrollment, love, and commitment. As a special presentation of the Communicators Summit, Director Adam Rodgers and Producer Glenn German will offer an advance screening and follow it with Q&A. No charge for admission and, yes, there will be popcorn.
The Edward R. Murrow Symposium acknowledges exceptional achievement in communication, celebrates scholarship, and connects students to industry professionals.
